Choosing a film might at first appear a daunting proposition. How do you know which one is right for you and what are the differences?

We love all our films equally (naturally) but many film photographers have a personal preference based on several attributes including grain structure, contrast, exposure latitude and speed. Our film format animation gives a quick overview of the different types of film and our ISO animation covers the applications of each film speed. Which to choose will be down to personal preference but we have given you some pointers here